‘That Feeling’

OPZELURA sets itself apart from other eczema treatments by offering care without compromise. And the feeling of finding a treatment like that?

It’s relief.

So, I honed in on that feeling. The relief OPZELURA provided for people’s skin. But also the relief people felt from discovering a treatment they could count on.

  • Social Media Campaigns

    There’s more to campaigns than print ads and the traditional TV Spot. In terms of prevalence, eczema is everywhere, so we wanted to ensure our campaign was, too.

  • Print Ads

    From the traditional print ad to a foldable special in People Magazine, we ensured that our campaign was a true page turner.

  • Consumer Website

    Our website breaks the norms of typical pharma. It’s designed with seamless navigation, fresh, and delivers punchy RTBs that capture attention and keep it.

  • OLV Content

    From patient success stories to HCP-guided conversations, our short-form videos kept our campaign feeling human, relatable, and exciting.