The Pursuit

We launched a campaign that hallmarked a historic breakthrough for people living with vitiligo. For the first time in history, they had the choice to pursue what’s always been naturally theirs—-their pigment.

This campaign made history. And, with the help of an incredibly talented team…

I made it.

I ideated the Pursuit Campaign in its initial concept phase, helped to perfect it before Market Research, and now write assets for the fully-fledged, living, breathing campaign.

Sound familiar?

Morgan Freeman voiced over all four (yes, four) of our TV Spots for this campaign. The first of the four spots premiered in early February, 2023. Each chronicles a different person with vitiligo and their parallel pursuits. The pursuit of their passion. And the pursuit of their pigment.

Experience the journey.

  • Concept: The Ad Lob

    Paired with a spec TV script, these initial materials were integral in shaping the campaign we released to the world.

  • Concept: Spec Script

    Another gem from early concept development, I wrote the script that became the heart of the campaign. A story that honors the journeys we choose to undertake.

  • Interactive Patient Support

    We wanted those committed to treatment to experience the warmth and support of community. So, we created forward-thinking and interactive tools that centered adherence.

  • Internal Hype Pieces

    These posters and digital pieces generated internal excitement and summarized the campaign at a glance. So, when the TV Spot fianlly launched, we were ready.